Everything You Need to Know About GITEX Africa

Tech Apr 28, 2024

As readers of "The Smart Business Tourist," your go-to guide for blending business travel with cultural exploration, I'm thrilled to introduce you to a an event that captures the essence of why mixing business with pleasure can be so rewarding—GITEX Africa Morocco in the city of Marrakech.

My journey into the world of major tech events began with frequent visits to Dubai in the Middle East for GITEX Global and its startup platform, North Star. It was during one of these trips that I first heard about GITEX Africa. Inspired by its Middle Eastern counterpart, I was intrigued and decided it was time last year to expand my horizons, and I recommend you take the opportunity too.

Stepping into Marrakech for GITEX Africa was like walking into a live canvas—vibrant, colorful, and buzzing with the energy of a burgeoning tech scene. The event itself is a showcase of innovation, talents and groundbreaking technologies from across Africa and beyond. It's not just about the global tech, though; it's about the people you meet and the ideas that grow in this culturally rich setting.

Marrakech, as a host city, adds an extra layer of allure to the event. Known for its markets and souks, palaces, and vibrant food scene, Marrakech is a city that teases every sense. It's one of the most visited destinations in Africa, and for good reason. The fusion of history, culture, and modernity creates a backdrop that enhances the conference experience, turning a simple business trip into an adventure.

We'll dive deep into why GITEX Africa is a must-attend event for any emerging technologies enthusiast or business professional looking to stay ahead of the curve. We'll explore not only the innovative aspects of the conference but also how to navigate the event to maximize your experience. From practical tips on travel and accommodations to making the most of networking opportunities, we've got you covered.

1. Why Attend GITEX Africa?

GITEX Africa Morocco

GITEX Africa stands as the largest tech exhibition in Africa. As such, it brings together an strong mix of thought leaders, innovators, and entrepreneurs from around the world in the vibrant city of Marrakech, Morocco. Here's why you should consider attending:

Cultural and Technological Fusion

Marrakech, known for its rich history and dynamic culture, provides a picturesque backdrop to this cutting-edge technology event. GITEX Africa offers a unique opportunity to witness how traditional African markets adapt to and integrate the latest in digital transformation, making it a must-visit for anyone keen on understanding global tech trends. The event demonstrates Africas digital transformation, and highlights its tech savvy youth and talents.

Exposure to the Latest Innovations

Attending GITEX Africa exposes you to the forefront of technology, just like GITEX Global across sectors like Artificial Intelligence, Cloud, Fintech, Blockchain, and overall digital technologies. This event showcases breakthrough innovations and provides a glimpse into the future of tech from the African continent, as well as offering attendees firsthand exposure to African startups and talents through ‘North Star Africa’, the equivalent to Expand North Star Dubai. This year edition includes as well a side event World Future Health Africa, bringing together leaders of the digital health sectors.

Networking with Industry Leaders

One of the primary reasons to attend GITEX Africa is the unparalleled networking opportunities. The event, organized with the strategic partnership of the Moroccan Digital Development Agency, and the presence of several African government digital agencies, attracts a high calibre of attendees, including C-level executives, tech entrepreneurs, and decision-makers from various industries. Networking at GITEX Africa can lead to new partnerships, insights into industry trends, and collaborative opportunities beyond geographic and sectoral boundaries.

2. How to Attend GITEX Africa

Preparation and Registration

To attend GITEX Africa, the first step is registration with an affordable entry priced at $30 to $40. Visit the GITEX Africa website to register, and sign up for updates to receive all the necessary information about the event schedule, speakers, and sessions.

Travel Arrangements

Marrakech is accessible by direct flights from many major cities around the world. Upon deciding to attend, book your flights and accommodations early as the city becomes a hub of activity during GITEX Africa. Consider staying near the venue or in a location that provides easy access to transportation links.

Once registered, plan your schedule. GITEX Africa is vast, with multiple tracks and sessions running simultaneously. Use the GITEX Africa app to track your must-attend sessions and manage your time effectively between showcases, panels, and networking events.

3. What to Enjoy While in Marrakech

Cultural Exploration

Marrakech is a city of rich history and culture, and one of the royal cities of the Moroccan kingdom. As you wander through the vibrant alleys of the Medina, make sure to explore the bustling Jemaa el-Fnaa, a marketplace renowned for its lively atmosphere and cultural performances. Highly rated on TripAdvisor, the serene Majorelle Garden, originally owned by Yves Saint Laurent, is a must-visit for its exotic plants and striking blue accents. Don’t miss the historic Koutoubia Mosque, visible from many points across the city, known for its beautiful architecture and grand minaret. Another gem is the Bahia Palace, celebrated for its intricate marquetry and sprawling gardens, providing a peaceful escape from the bustling city life.

Jamaa Al Fna

Culinary Delights in Morocco

Marrakech offers an enchanting culinary journey that will tantalize your taste buds. For a traditional Moroccan dining experience, TripAdvisor reviewers often recommend Al Fassia, known for its authentic tagine and couscous, served in an elegant setting. For a taste of local flavors, indulge in the street food stalls at Jemaa el-Fnaa, where you can savor skewers of grilled meats or a bowl of harira soup under the starlit sky. If you're in the mood for a luxurious dining experience, Le Jardin is a hidden oasis in the Medina offering a fusion of Moroccan and European cuisine amid lush greenery. You can as well enjoy asian food, restaurants by Michelin awarded chefs, steakhouses and more.

Jardin Majorelle

Relaxation and Recreation in Marrakech 

After a stimulating day at GITEX Africa, I recommend you enjoy one of Marrakech's traditional hammams. Les Bains de Marrakech comes highly recommended on TripAdvisor for a pampering experience that combines relaxation with cultural tradition. If you’re seeking adventure, a day trip to the Atlas Mountains offers breathtaking views and a refreshing break from the city. The mountains are easily accessible and provide a serene getaway where you can enjoy hiking, village visits, and the natural beauty of Morocco. Whether relaxing in a hammam or exploring the rugged landscapes of the Atlas Mountains, Marrakech offers diverse options to rejuvenate both body and mind.


GITEX Africa is more than just a technology conference; it’s a gateway to Africas transformation, allowing you to explore new business landscapes and cultural experiences. Whether you are looking to expand your professional network, stay ahead of tech trends, or simply enjoy the unique blend of tradition and innovation that Marrakech offers, GITEX Africa is an event that promises to deliver on all fronts. Stay tuned for more detailed guides on how to make the most of your trip to GITEX Africa, ensuring your visit is as productive as it is memorable.